Resume
Work History
Marketing professional with a focus on gaming, esports, and creator partnerships.
01
Grabo
Sales & Marketing Assistant
- ▸Built and maintained sales and creator partnership pipelines — researching target markets, sourcing contacts, enriching leads, and tracking outreach stages.
- ▸Developed concepts for content shoots, sourced talent, coordinated logistics, and served as on-set producer.
- ▸Led brand photoshoots, owning concept development, logistics, and full on-site production.
02
Good Day
Marketing Coordinator
- ▸Managed cross-functional communication with social, design, and talent teams to ensure deliverables and brand requirements were consistently met.
- ▸Managed relationships with high-profile streamers (Pengu, RyyFyy) and stakeholders across 60+ client campaigns — Sentinels, Offline TV, DarkZero.
- ▸Developed creative briefs, researched collaborations, and executed influencer strategies aligned with client objectives.
- ▸Tracked partnership outcomes, analyzed campaign performance metrics, and provided growth strategy recommendations.
- ▸Conducted outreach to 30+ companies; generated 4 brand partnership meetings.
03
Razer
Razer Store Evangelist
- ▸Collaborated with content creators and event teams to ensure deliverables met campaign goals, timelines, and customer experience standards.
- ▸Analyzed post-event metrics to compile internal reports, identify process gaps, and propose strategic improvements.
- ▸Contributed to “RazerStore Plays” campaign development — supported 10+ livestreams and 30+ promotional giveaways, directly leading to the launch of RazerStore Live as an ongoing initiative.
- ▸Coordinated logistics, tech support, and special guests for 15+ in-store events (Xtra Esports, Razer Con, Rebel Gaming) — increased daily store sales by 1x and new customer acquisition by 30%.